Every part of Walmart and P&G’s Family Moments partnership deconstructs the traditional relationships between merchandisers and television, combining very traditional marketing elements, with entirely new business strategy and tactics. The result raises the bar on content/marketing/advertising investment, profitability and measurability, redefining branded entertainment. For a business overview look here. Check content here.

In addition to the pleasure of participating in this kind of business innovation, 1K Studios also had the chance to deploy our integrated services model to the fullest extent on behalf of these clients. All creative and technical elements were performed under our roof, with a single point of coordination and highly controlled iterative quality assurance. The result for our client(s) is headache free service that requires less control and admin on their end with highly reliable delivery. Third title out next month.