
Ayn Rand’s – ATLAS Shrugged
Ayn Rand’s – ATLAS Shrugged
1K collaborated with Penguin Books and the Ayn Rand Institute to create the Atlas Shrugged Amplified Edition for iPad. Just as it did 50 years ago, Atlas Shrugged continues to inspire, galvanize, enflame and energize the intellectual battle between right and left that defines western political discourse. If we’ve done our job correctly, a new generation of readers will use the App to discover, explore, discuss, share, cheer – or protest – and ultimately decide where they stand on Ms. Rand’s radically influential ideas. Here’s more about it from the Penguin site:
While immersed in the app, readers also have the option to share favorite passages and quotes from the novel on Facebook, Twitter, and via email with a few quick taps—and without ever leaving the page.
Includes:
* Handwritten, original manuscript pages and notes regarding key scenes from the author’s journals
* Video and audio excerpts from Rand’s talks on hot button topics from the book and her philosophy, courtesy of The Ayn Rand Archives
* Full length audio lectures, including a Q&A on Objectivism, an outline of its basic principles, and commentary on the state of business and government (covered in the ever-timely lecture “Is Atlas Shrugging?”)
* A Behind-the-Scenes Look at the Author’s Life and Groundbreaking Philosophy: Illustrated, revealing timeline of the author’s life and major works, including personal documents, letters, and correspondence
* Photo gallery of early images of the author at work
Informative articles on the author’s life, influences, and her philosophy of Objectivism
Additional reader enrichment materials:
* Collection of sharable quotes and passages from the novel (via Facebook, Twitter, and email) embedded within the reading experience
* A fun “Who Said That?” quiz to challenge readers to recall some of the most memorable lines from the novel
* Endorsements and testimonials from celebrities and business leaders on the enduring power and influence of Atlas Shrugged
* A Discussion Guide to aid in book group or classroom conversations, and a catalog of the author’s available titles
* The trailer for the upcoming documentary Ayn Rand and the Prophecy of Atlas Shrugged., from Mad Universe LLC
Additional Technical Features/Functionalities
* Easy in-book navigation features, including text search, bookmarks, custom reader settings, and the ability to flip pages with a tap or swipe
* Sidebar annotations alongside the novel hide away for an uninterrupted reading experience
* Complete app functionality in both portrait and landscape orientation Reproduced archival documents and images that can be enlarged to full screen with a double tap
…and much more!
Click here to go to the App store to learn more and read the reviews.
date
Tue 11 Oct 2011
client
Penguin
tags
AppleAppsdigital noveliOSiPadPenguinPenguin BooksPublishingTechnicalUI design